Online Fashion Marketing Degrees
Whether your career goal is to become a fashion consultant or a fashion marketer, a bachelor’s degree from an accredited art or design school is the first step towards achieving your goal. A degree in fashion marketing can also prepare you for a career as a fashion event planner, fashion merchandiser, fashion advertising agent, or fashion manager.
Job growth in the fashion marketing industry is expected to average 1% for the 2008-2018 decade, but employers are always in the market for fashion marketing graduates with 21st Century skills. If you are interested in becoming part of this career field, you should consider a bachelor’s degree or higher in the following areas:
- Fashion Design: Focus in Marketing
- Marketing: Focus in Fashion Design
- Business: Focus in Fashion Design
The National Association of Schools of Art and Design accredits 300 programs in art and design. A growing number of accredited on-campus art colleges now offer nearly identical versions of their art and design programs online. Most online art and design schools offer a variety of degrees including certificates, an associate degree, or a bachelor’s degree in interior design. Some even offer a master’s degree in marketing, business, or fashion design.
While on-campus fashion design programs are still a popular option, students seeking convenience and flexibility often choose to pursue their degree online. Before enrolling in an online program, it is important to check the online school’s accreditation status, admission requirements, and curriculum. Most accredited art schools require a sample of students’ work in order to assess artistic, creative, and technical ability. They also require transcripts, letters of recommendation, and a statement of purpose.
The information in the next section can be used as a valuable tool to compare accredited on-campus and online program curriculums.
On-Campus and Online Fashion Marketing Degree Curriculum
Accredited online fashion marketing degree programs and traditional programs will include many of the following core courses:
- Accounting Art Theory/Fashion History
- Consumer Behavior
- Fundamentals of Fashion Merchandising
- Marketing
- Marketing and Promotion
- Merchandising Trends
- Multi-Channel Retailing
- Principles of Apparel Design
- Product Development
- Public Relations
- Retail Merchandising
The Master of Arts in Fashion Marketing may include advanced courses such as fashion branding, art design and fashion culture, textile industry, trends, personal collection, team collection, marketing, and marketing and promotion.
If you are interested in starting your own firm, many online art schools and design schools offer a concentration in “part-time fashion business.” This concentration prepares students to open a boutique or marketing and consulting firm. Courses may include:
- Fashion Buying
- Retail Management
- Marketing Communication and Branding
- Luxury Concepts
- Consumer Psychology
- Launching a Fashion Boutique
- International Marketing Entry
Finding Online Fashion Marketing Degree Programs
To locate top accredited online fashion marketing degree programs, students may explore offerings at on-campus universities, search through comprehensive online directories such as Top Online Colleges, or use well-known search engines such as Bing, Ask or Google. Each online degree program will offer information on accreditation. The accrediting agency must be recognized by the U.S. Department of Education. A full list of recognized accrediting agencies is available online at the U.S. Department of Education website.
Tip: Fashion marketing managers earn more money than professionals in all other areas of fashion marketing. These individuals have the potential to earn $136,710-$145,600+ per year.
